EMA: Blu-ray Will Surpass Standard DVD In 2012

The Entertainment Merchants Association has released their 2008 Annual Report on the Home Entertainment Industry, and the news bodes very well for the backers of Blu-ray.

The high definition format, which officially won the format war over HD DVD just a few months back, is poised for major growth, the organization states.

According to the EMA, by the end of 2012, sales of Blu-ray Discs will surpass those of standard definiton DVDs, generating sales of a whopping $9.5 billion.

Home video spending on the whole has been projected to grow exponentially to $25.6 billion in 2012.

"Consumers remain enamored with DVD and video games even as they incorporate new forms of entertainment media into their consumption patterns," said Bo Andersen, President and CEO of EMA. "New generations of hardware and software, and alternative delivery channels, will ensure that home video and video games remain phenomenally popular entertainment options for the American public for years to come."